Video Funnel Secrets

Video funnel secrets reveal how to turn an audience into a community and ultimately into a movement. No education in how artificial intelligence impacts society would be complete without a discussion around the secrets of how Ai looks at videos on the Internet.

By next year 82% of all consumer Internet traffic will be video, that 15 times higher than it was just 5 years ago according to Cisco’s 2020 Internet Report [1]. A 2020 Report on Parenting Children in the Age of Screens found that for children under eleven, 80% parents of say their kids watched YouTube videos, with over half (53%) of those parents also saying that their child watches videos on YouTube at least once a day [2]. What are kids doing on YouTube? Well, mostly sedation, 97% of parents reported using it to entertain, YouTube is the world’s biggest babysitter. On the plus side 88% reported using it to learn new things, and 75% reported using it to expose kids to different cultures.

For many of you these stats are no surprise, the key is how do you we want to transform screen time for our family? One of the goals of Ai Parenting is to amplify creative voices so we can wake up in this world of Ai sedation. I want to give your creative best practices an unfair advantage in the marketplace because the future of our families depends on it.

Since the beginning of this year, I’ve been posting almost a video funnel almost every single day, but that doesn’t mean I’ve been in front of a camera every day. There’s some secrets that I’ve learned through books like Brunson’s Traffic Secrets and through my own experiments that I’m going with share with you live. We are all here to help each other out so please like this video and post your questions in the comments.

The world of video SEO is constantly changing so rather than talk about specific platforms like YouTube I’m going to summarize my learnings into three first principles that apply to all platforms. My goal is to help you turn videos into attention and then attention into leads for your business or intiative.

The three topics we will cover today are

1. 60 second Video Funnel
2. SEO for Video
3. Attention into Leads

In the book Traffic Secrets, Clickfunnels founder Russell Brunson describes social media like a big party. Your goal is to get attention, build relationships, get them to engage, but not to sell them stuff.

The 60 second funnel is the secret behind quickly finding out who in your network is interested in what you have to offer. It is the first step in bringing up your clients on a ladder of increasing value.

We can’t emphasize knowing your audience’s goals enough. Too many content creators only talk about themselves and what they offer rather than the value that it brings to their viewers.

The purpose of these funnels is to test to see what is going to help your audience the most today. You don’t have to get it perfect, but you do need to choose a clear call to action that will help your audience. How does signing up for this email list help your audience, how does liking, commenting or sharing this video help your audience. If it only helps you then you need to pick a different call to action.

How do you know what will help your audience the most right now? It can be as simple as having asking a viewer you know to have a brief call to see how you can help them today. Make sure that you write down those insights and if you feel that you can add value then consider making a product and pivoting your business.

Let’s say you’ve finished recording a video interview or a tutorial that is 10 minutes or longer. You could post a direct link to your video, but what’s the problem with that? Write a comment about what would happen to a direct link to another video?

Social Media makes money by capturing attention and keeping you on the platform. Facebook doesn’t want you to leave their party and go to YouTube so it promotes those posts less. It’s one of the reasons why platforms prefer a 60 second video that can help keep people on their platform.

In order for your video to be useful tool for promotion you’ll need to create a sizzle reel that is 60 seconds or less. Most social media platforms limit the maximum video length to seconds or less. Also remember the party analogy, you won’t have a lot of time with your prospects so make it short and sweet.

Our goal is to find the quotes and stories that are going to stop people in their tracks. Start in the middle of the action of a story, or start with a quote that really impacted you or made you feel an emotion. Was there a part that made you laugh or a part of a story that warmed your heart.

So what can you do if you interview is mostly talking heads? Remember we want to stop people in their tracks. This is not just about starting with a b-roll image, you need to ask what is a visual that would put people in the middle of the action? What visual would make your audience laugh? What would make them feel an emotion even if they are scrolling past? Remember that Ai looks at our unconscious milliseconds of watch time, so your ability to make them stop and pause even for a few milliseconds will make a difference for how well your video preview performs.

Speaking of milliseconds of watch time, another way to increase it is to increase the scrolling distance of your 60 second preview. A post with a 16:9 video will usually

taking a horizontal video and making it square can double the scroll distance of your video so it stays on screen a bit longer. Some platforms allow you to make it even longer with vertical videos but recommendation is that if you are disrupting the status quo you want you video to be compatible across as many platforms as possible. So I default to square since it makes the image bigger on most social media platforms.

Speaking of social media, most videos do not play sound by default. Digital Day found that 85% of Facebook videos are watched without sound. For this reason I’ve found it useful to have a title at the top and the closed captions burned into the bottom of the video. This way you can quickly read if this video is relevant to you and you can see the details without having to turn on audio.

For text captions I’ve found that Ai Transcription services like Otter.Ai or SimonSays.Ai get you a rough translation quickly but you will still need to correct any mistakes. They key is that you want to be able to control how much text appears on screen at any time. The less text you have the more readable the captions will be on a phone. Burning captions into the video avoids problems when text captions are not supported consistently across platforms.

Next, let’s look at the surprising things that Ai looks for when it comes to video.

When it comes to Search Engine Optimization for video posts think of a lazy Ai that is trying to get a number with the least amount of effort possible. It’s a lot of work to do image recognition, text transcription, and searching videos for keywords. This type of recognition is expensive because it consumes a lot of computing power and energy in order to do that for every single person on Social Media. What are easier metrics to look at? Let’s look at your post text, audio, and video.

Text

Let’s start with the post text, it’s easy for a Lazy Ai to measure the length of text, at first we might think that more text means more watch time but keep in mind that anything beyond the first steps will get cut off by ellipses on platforms like Facebook. So keep it short, and by short I mean one sentence short.

A Buzz Sumo analysis of 800 million Facebook posts found that those with 80 characters or less had 66% higher engagement. The reason could be because anything beyond the first sentence is hidden behind the ellipses that most people don’t click on to read more. This 80 character guide also applies to Twitter and LinkedIn according to Hootsuite [4] but more like double for Instagram and Pinterest.

The opposite is true when it comes to Articles and Blogs where generally longer is better. Search Wilderness found that posts with more than 1900 words got more than double the views to posts with less than that.

When it comes to adding a link to posts Neil Patel argues that including links helps to increase the authority of whatever you are pointing to [5]. The more social media links there are the more that search engines like Google will treat it an an authority. Keep in mind this only works if your post is listed as publicly visible to everyone and not limited to friends only.

Audio

Next audio, what do you think is an easy think to measure from audio? Certainly the length of audio, so the longer the video perhaps has more thought put into it than a shorter one.

Another is loudness, how many of you have watched a video the audio was so soft that you couldn’t hear it? You probably didn’t watch for long before jumping to another video.

The first step is to make sure you are getting the maximum volume from your audio track, in my Confident Live series I mentioned that the purpose of loudness is that it helps the other person feel like they are closer to a face to face conversation with you.

For audio tracks a goof first step is to increase the volume so that it doesn’t clip and cause distortion. Sometimes the audio sounds soft because there’s p’s and t’s that push the microphone too hard. You can solve this problem by putting your microphone at an angle or you can fix it by boosting the soft sounds while also limiting the loud sounds to -0.1 decibels so that it sounds louder and doesn’t clip.

This fixes the volume of your voice but what about your breathing and pauses? I did an experiment to see if adding a soundtrack that is normally quiet (15% of the normal volume) but gets louder only when I’m not talking (this is called audio ducking) I found that it was promoted more often, so that’s why you often hear a sound track in my video previews.

Video

Ok now let’s look at video, it is certainly hard to analyze an entire video but if people are on average looking at a post for only 1.8 seconds only the first few frames of the video matter.

That’s why I say the first frame of your 60 second video is critically important. Many social media platforms do not allow you to change the thumbnail of your video, instead they use the first frame of the video. If the Ai is being lazy comment what would it look for in the first frame? A lazy Ai wouldn’t look for words or images because that’s expensive. So what would it look for instead?

How does brightnes impact your image? Take a look at your feed, do you notice that you see more images taken outside or near bright lights?

In my confident live series I mentioned that brighter images mimic what our eyes are able to see in a real face to face situation. If you’re recording in a dark indoor place, consider adding b-roll that is brighter as the first frame of your video. I’m also doing some experiments with a white background with black text on square videos.

Ok so now we’ve got attention how do we turn that attention into leads?

Making a video funnel

Many social media platforms support the story feature that allows you to post 15 second video clips that exist for 24 hours. Stories are the most powerful video funnel tool available on social media today. You almost never see who watched your video in a post, but stories give you contact names and you don’t need to pay a fee to use them. If you have multiple 15 second stories it will also tell you exactly who watched the first, second, third, and fourth video and this is what makes a video funnel so powerful.e

Your 60 second preview is the ideal source for a video story funnel. Using Split Video it’s easy to divide the 60 second preview into four 15 second segments. After you upload each segment your video funnel will be live for 24 hours.

Video funnel data

The real power comes from how you use the video funnel data. The video data makes it easy to see who accidentally viewed your story from those who are actually interested but might not feel comfortable liking, commenting, or sharing a post. People who watch the second, third, or fourth video are showing a genuine interest in your content. You have their attention and that is half the battle.

You might be thinking: “Who cares if they consume my content, it doesn’t mean that they will buy anything.” A useful guide from Dan Lok is that for every $1000 purchase your clients need to consume 1 hour of content. If we flip it around every minute of content consumed should be worth $16 of sales to you. Are you seeing how powerful this is?

Now 24 hours is not a lot of time and I know you are busy people. If you don’t have time to write down the names of those who view your videos then I’d recommend that you take a screen shot the information and then find one time a week to follow up on the data that you’ve collected that week. It’s important to follow up that week while attention is still top of mind.

The money is really in the follow up. Most people are aware of the data but they don’t do anything with it. The key is that every call to action needs to benefit your audience right now. So keep in mind you are trying to build that relationship, so keep in mind what is going to benefit them the most in this time.

Now I’ve covered a lot today and it may seem really overwhelming. Maybe you just want to have these video funnels made and not worry about making it square, adding transcriptions, and adding music. That’s why for a limited time I’m offering a $50 discount on the Video Funnel package on the AiParenting.live. We will take a video of yours and turn it into three 60 second video funnels that you can use as both a social media post and a video story funnel. It takes care of all of the optimizations needed to give your video the best chance to get engagement so all you need to do is share the video make the call to action, and follow up on the results.

Keep in mind these three videos are not limited to one post. I’d recommend putting money behind the most popular posts as Ad on the social media platform that it’s most popular. This way you are dramatically reducing your risk since you already know that the post is successful.

Normally a single video ad production will run between $1000 – $10000 depending on the service you run. You can also pay a monthly fee for a video editor which usually runs more than $500/month with a typical minimum term of 6 months or $3000. It’s hard to find an editor that can quickly deliver all of the optimizations that I mentioned today so I plan to stop offering the video funnels package for only $250 at the end of the month. That’s less than $100 per Video funnel. After June 1st I’ll move to a subscription only service with a minimum 3 month commitment. So if you think Video Funnels is right for you check out our link below.

My goal is to make sure that your creative best practices have an unfair advantage in the marketplace. It’s the only way that we’re going to take back control of our future Ai managed world or work and learning is by promoting creativity. If you watched this far, then maybe video funnels are a strong option for your business.

On a different subject, you’ve probably heard that Apple recently added a requirement to request app tracking on iPhones. How does this and other privacy regulations impact your family? Next week we’ll interview the Data Diva Debbie Reynolds to like at ways that you can be proactive about the privacy of your family.

From the bottom of our hearts, thank you for growing with us today on Ai Parenting live. We love you and we want to see your family thrive. See you next week!

References

1. Cisco says 82% of all Consumer Internet Traffic will be Video in 2022 https://www.cisco.com/c/en/us/solutions/collateral/executive-perspectives/annual-internet-report/white-paper-c11-741490.html
2. Pew Research says 80% of parents say their kids watch YouTube videos https://www.pewresearch.org/internet/2020/07/28/parental-views-about-youtube/pi_2020-07-28_kids-and-screens_02-01/
3. Digital Day says 85% of Facebook Videos are watched without sound https://digiday.com/media/silent-world-facebook-video/
4. Shorter is better for posts https://blog.hootsuite.com/ideal-social-media-post-length/
5. Links help authority https://neilpatel.com/blog/social-media-and-seo/